Commissioned Books & Biographies
We assist accomplished professionals and politicians who are too busy to write books and would rather concentrate on what they do best, to write own books and document their spectacular achievements, memorable moments, ideas and ideals in perpetuity.
A key approach we use is to develop numerous questions, usually up to 50 per chapter and then record the clients' answers to these questions on tape; transcribe later and develop the chapters' one after the other. By using the clients ideas, where applicable in their own words, we ensure that about 90% of the content of the book is the clients' and rightly so. So they can indeed claim ownership and be completely justified to do so.

As corporate ghost-writer's, we pride ourselves in getting under the clients' skin to genuinely and profoundly understand what makes them tick and pour out their essence in the books. Through an uncommon understanding of what the client intends to convey, holding hands literally, we are able to her in the best possible way, often beyond her wildest imagination.

Strategic Corporate Communications Consulting
We create public relations and advertising solutions that work; it's that simple.
Our in-house core competencies include vast experience in managing politicians: creating strategy, developing and managing political campaigns. We conceptualise, develop, track and manage reputation programmes for politicians or intending politicians, on a long or short-term basis - usually for about 6 months, or as much as 26 months to 36 months duration, before they become ripe for electioneering campaigns.
Most strategy developers haven't learned that imperfections can actually be a source of great appeal. It's not that people are drawn to product shortcomings; it's just that they've grown suspicious of things that seem too pure. To be strong, brands need authenticity, and that can be found in a brand's shadows, or its darker attributes - what market researchers call "negative equity" and brand mangers try their hardest to hide.

Let's consider one good example of "shadow branding." The London Police dramatic recruitment campaign in 2000. The effort eschewed the traditional trappings of recruitment advertising. It didn't promise an exciting career, valuable skills or the respect of schoolchildren. Rather, it showed how difficult the job was. One ad featured Simon Weston, a badly scarred Falklands veteran whose artillery boat had been bombed. The war hero wept, asking viewers to imagine "going round to someone's house... to tell a man that his wife and child had been killed in a car crash." Another commercial asked viewers to envision how horrible it would be to have to respond to a call about a baby who had died in his sleep - to collect the baby's teddy bear in a plastic evidence bag as the inconsolable mother watched.

These advertisements depicted Police work as distressing, and yet they attracted recruits. More than 100,000 inquiries flooded the recruitment office, and from that eager pool, the Police selected 6,000 new officers - a 50% increase over the previous year, according to the British Home Office.
Part of the appeal is that the ads offered ONE BIG PROFESSIONAL DARE: Are you brave enough to be a Police Officer? The ads were more authentic, more believable and therefore more appealing.